The Google algorithm orders its search results, among other ways, by popular keywords used, publish date, and how many other links point to your site. You can do things to max out your keyword SEO, like I did in my last job, but the results we’re seeing here, their consistency, the thoroughness of their victory, and the standardization of the messaging all requires a well-funded, well-coordinated effort. Ask any digital marketing expert: This is an organization of writers and data geeks who are paid handsomely to spend all day churning out content, pointing readers from one site to another, and using social media bots as vectors to beam this misinformation out to micro-targeted demographics.
It’s a truly amazing operation. Time Magazine did an outstanding piece of reporting on this quite recently. So did The Guardian, here. Those pieces will scare the shit out of you. If they don’t, I’m afraid you’re an unwitting casualty of this war.